It’s clear that the club provides major benefits that would certainly appeal to fitness club goers, but what makes this franchise so appealing to investors? Tom pointed out that the fitness industry in general offers something special to franchisees. We stress the importance of never taking customers for granted.” “The club is small enough that members get to know each other and feel comfortable,” Tom went on, “Also, employees are able to take a direct interest in each customer, by engaging with them and providing exceptional customer service. However, Tom believes the most important factor that sets the club apart is the culture and member experience. Not only is the club open 7 days a week 365 days a year, but members are eligible to attend any Anytime Fitness around the world. What makes Anytime Fitness a winner in the industry? Tom believes Anytime Fitness stands out in the world of fitness because of the built-in convenience the club offers. We are always tweaking the system in order to improve.” However, although Anytime Fitness has respectfully illustrated a proven recipe and blue-print model, Tom firmly believes that they are able to continuously flourish due to the fact the franchise “never rests on its laurels.” He continued on to say, “We are constantly learning and putting together a list of best and worst practices. We realize you have to be partners, be accessible as a mentor 24-7 for your franchisees,” he said. Upon eagerly asking Tom what the secret to success is, Tom was proud to say that success is due to the exceptional support the franchise offers. He oversees the sales, real estate, financing, and construction and design teams, with the ultimate goal of growing the brand in mind. Quickly working his way up, he is now responsible for the domestic sales process of North America. Tom started with the company 8 years ago as a Sales Consultant, just 3 years after Anytime Fitness came into existence. Our team had the pleasure to speak with Tom Gilles, National Sales Director of Anytime Fitness, to discuss the keys to this franchise success. With all of the hype and honor surrounding this extraordinary fitness club, everyone is likely wondering how Anytime Fitness was able to grow such a reputable franchise in just 11 short years. The franchise has earned other industry accolades, including #1 on “Top Fitness Franchises” by Entrepreneur Magazine, #1 “Best Franchise Business Model” by, and Franchise Business Review “ Top 50 Franchisee Satisfaction Award” for 6 years in a row. Recognized as the #1 “Co-Ed Fitness Club Chain in the World”, Anytime Fitness was recently placed as #1 on Entrepreneur, 2014 Franchise Rankings, due to factors including financial strength and stability, growth rate and the size of the system. There is a lot to be said about Anytime Fitness.
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